Mod42 is an industry leader in developing and deploying modular data centers. Because of their advanced technology and construction techniques, they are able to deploy their data centers at more than twice the speed and half the cost of traditional data centers. Because they are engineered for speed, racing was a natural metaphor for their services. Races2U was their partner in bringing the speed and excitement of slot car racing to their booth at the Yotta Conference in Las Vegas. We created Mod42 branded cars, track barriers, and even pit buildings to highlight the brand, and many attendees took photos and videos of the setup. As you can see from the pictures, everyone had a great time racing.
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